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CRMs for NFPs

Dec 13 2019

SubscriberCRM has been working with organisations within the NFP sector for over 20 years, and during this time we have gained a deep understanding of the requirements and work processes that our customers follow.

We understand that ultimately, NFPs, Charities, and Member-based organisations regard their members and donors as being the heart and soul of their 'day to day' operations and consider data management and clear communication vital.

In general, CRM software is perhaps more commonly associated with businesses and commercial ventures, to help store customer data and drive sales. But did you know that CRMs also play an extremely vital role for non-profit and charity organisations too?

Ultimately, a CRM system is there to help its users stay organised by providing a framework to store and manage people's information, which in turn speeds up various administrative processes and displays the inserted data in a clear, concise way. It also allows the information to be selectively shared across departments to provide a single location of 'current' data to be utilised by teams such as Finance, Administration, Event Organisers and Fund Raisers.

Each department may access the exact same data but use features within the CRM for different reasons. SubscriberCRM for instance, is an organisation wide solution encompassing all departments' contacts. This information can be shared across the whole organisation providing a full profile of a contact's interactions; maximising their impact on the organisation.

Our customers utilise this data to assist with Membership Management, Fundraising, Events, Volunteering, Advice and Representation, Finance, Enquiries, Sales and Central Administration. Please visit https://www.subscriber.co.uk/Features for a full list of features available.

Security and compliance are also important factors to consider when handling personal data and can be assisted with the use of a good CRM. As of May 2018, GDPR has been in force and CRMs can be a tool to help NFP organisations with compliancy. With data stored securely and options for what data is obtained, communications can be controlled, with your CRM system working out for you who can receive what and when and the preferred method for contact. All of which help keep your data safe, your organisation compliant and your members happy.

NFP's can differ greatly from each other, so it's important to discuss your requirements with your shortlist of CRM suppliers when looking to either implement or switch CRM's. Be sure to choose one that provides adequate functionality and support and also understands the requirements of NFPs. Whether you are storing and working with either customer or member data, a CRM should be a serious consideration to keep you streamlined and compliant.

At SubscriberCRM, we can provide a solution to help your organisation grow and succeed through better customer relationship management. Why not arrange a personal demo with us to explore the benefits SubscriberCRM can offer your organisation by visiting https://www.subscriber.co.uk/Online-Tour/Personal-Demo

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