Blog

We take a look at what a CRM is, why they can be beneficial for you and when and how they should be implemented.

Our last blog looked at how CRMs may be more commonly associated with profit making businesses, but contrary to that belief, we identified how CRM software also plays a crucial role for Organisations, Associations, NFPs & Charities.

SubscriberCRM has been working with organisations within the NFP sector for over 20 years, and during this time we have gained a deep understanding of the requirements and work processes that our customers follow.

We understand that ultimately, NFPs, Charities, and Member-based organisations regard their members and donors as being the heart and soul of their 'day to day' operations and consider data management and clear communication vital.

The thought of switching your Customer Relationship Management software may seem daunting, and understandably so.

You may also be struggling to get full team/departmental buy-in due to a complicated interface. Afterall a CRM is only as good as the information that is entered into it.

Deciding whether or not to adopt a Customer Relationship Management Software solution for your organisation may feel like a huge undertaking, and one that may involve perceived upheaval and cost. It's fair to say there are common reasons why organisations are still yet to utilise a CRM and all are justified.

The term '360-degree customer view' may be one you have heard of but not fully understood, or you may be familiar with the term but may not have considered it for other organisation types including Charities, Fundraisers, NFP's, Institutes and Associations.

SubscriberCRM can be implemented to operate in several different ways; but there is often confusion around what "cloud-based" really means and what options you have when you're looking to ditch your on-premises servers and move your software to the cloud.

Videos are the way that many charities are reaching their audiences these days. In fact, nearly all charities engage and inspire not only their supporters, but also their stakeholders using video. Today, video is incredibly easy to create, edit and upload, making it available to charities of all levels of technical ability. If your charity is considering the use of video to garner a higher number of donations, or you wish to know how best to use them for better income, you’ll definitely want to read on.

It is very likely that you’ve heard the term 'CRM' being used to describe several different kinds of software applications. Unfortunately, this term is one of the most used – and abused – in the software industry. CRM, or customer relationship management is a way of doing things. It is often implemented as part of the practice and policy of a company. Indeed, if your organisation is engaging in good donor management, it is likely that a CRM policy is already in place.

Many charities are willing and able to embrace new technology. Software’s continuing rapid evolution and our increasing reliance on it means that charities can no longer depend on manual processes or slow software. In order to compete for donor pounds, today’s charities need to have current technology in place to manage their operations. If your charity is experiencing any of the challenges mentioned below, it may be time to consider the possibility of a CRM upgrade.